Brief- How do we get people to climb up two flight of stairs and get in touch with their inner child?
Solution- Create a platform that allows people to shoot smoke at flying dragons and the audience below to grab their attention.
In more depth- Following a theme of gaming, the project aims to bring the onscreen world of games into the physical world. The original intention of this project was to create a fun experience that would make people smile. We often find ourselves trapped in the digital onscreen world and have distanced ourselves from reality and the fun we use to have as kids playing outside. The project begins to remind people of the fun that can be had through fun analogue experiences and interactions.
I was then approached with the challenge after this, to get people to climb up two flights of stairs and see a hidden exhibition. Playing with people’s curiosity, desires for super powers or unusual experiences, the Bazooka that Bahamut Battle taps into this to then seduce people upstairs and interact with my smoke guns.
Brief- Commissioned by the Science Museum for their Lates event, I was asked to create an fun installation that explored the themes of sexuality.
Solution- Gay, straight or lesbian, it doesn’t matter. I created a playful piece that challenged people to express themselves, to get people talking and changing behaviours about how we as society perceive sexuality.
More about Project- Using the romantic notion of the Japanese silhouette, I created a screen where only when people expressed their affections, did beautiful silhouettes of them appear capturing the beautiful moment of intimacy.
In this project I wanted other audiences to look in and see that no matter the sexuality it was beautiful. I wanted to get people to open up, and have fun with my piece and have no fear for expressing whom they are, to begin to change people’s perceptions on sexuality.
Brief- Present your research and development of all your projects
Solution- Designed book presenting my research, analysis and development of my projects in my final year.
In more depth- A collection of case studies I have analysed, sketch book work, development photos and analysis of my work process.
If you would like to look at my process book please email me for a PDF copy.
Brief- How do you make the Living Planet Report Relevant to the always-on generation, and get them to change their behaviours about the issues of our planet.
Solution- A big campaign strategy and design, where I translated the report to simple graphics and created activities targeting people when they were bored to then let them discover ‘facts they want to know, at a tap of their phone’
More about project- This was my entry for the 2015 D&AD WWF brief.
This was an interactive campaign that tempts and plays with the audience’s curiosity and as a positive by-product, makes a positive difference to the world. When we are proactive in learning, we really remember and are influenced, as opposed to when we are just told information that we may ignore or forget. The Dare You Discover campaign was to be placed where people are waiting and bored. They would tap NFC or scan the QR code to be instantly sent fun facts to entertain and painlessly educate them.
My research focused on the interaction between the always-on generation and public spaces. To engage the bored about the living planet report. I looked into NFC technology for it’s practicality, because you do not need to have the internet to establish a connection that could easily send information, videos and games, that then enabled people to ‘discover’ the fun facts for themselves. I added the QR code to give more options for the modes of connecting through phones as an online way to connect.
In human behaviour, often we like to do things that require little or no effort; tapping on icons and being provided entertainment while we wait, we are put in a win, win situation, where we receive immediate rewards from doing virtually nothing.
To further reach out to the always on generation, an app version of the website could be created, so that people could always have access to random facts, games and videos to amuse them whiles they are bored.
The app can be sent updates regularly, keeping people engaged and constantly in the feed of new information to show the progresses we are making to our world.
By showing through this interactive campaign the progress made, it will help motivate people to act, as they will be able to see in real time a change in behaviour. They will witness positive action in their world.
The problem with the Living Planet Report was that it was word heavy, and took a lot of time to communicate messages that could be simply told through a single graphic. To tackle this problem I translated the information in a way that made it appealing to anyone. Showing people interesting facts that would make them curious about the world. This would then lead to them wanting to change behaviour, through educating them about our world and getting them excited about what the world has to offer.
The always-on generation are so interconnected with loads of information, and spend little time focusing on anything they see.
The best way to communicate to them is through short appealing burst of information that communicates everything in one go. They don’t need to spend time they may not want to give to find out and act on the facts.
Brief- Present your D&AD WWF campaign submission as a book
Solution- Designed book explaining campaign.
In more depth- Check out the campaign http://www.hirohong.com/design/#/new-page-3-1/
Brief- research project exploring identity and behaviour under the theme of sexuality
Solution- What would you do or say if you had the power to change your voice and sound sexy like Barry White or Jane Birkin? This was a fun interactive installation created to investigate how enabling people to change their voices, could perhaps alter their behaviour.
More about project- Whose voice is a project that’s begins to show how we could perhaps use interaction design in the future, to get people to respond with design and research on certain subjects. This was a collaborative project with Miyu Hayashi, Pär Carlsson and myself, combining the skills of Design for Interaction and Moving Image with Sound Arts. We were interested in creating fun experiences that could change people to sound sexier or of the opposite sex, to see how they would then behave.
My original hypothesis for this project was that the Voice changer we had made, would make people feel more confident and act out of character and speak in a more sexualised ways (the installation made you sound sexy). However to my surprise when we exhibited the piece and the public interacted we found people doing the opposite. We found people firstly loved being able to sound of the opposite gender, make random sounds and cries and finally used it as a device to sing.
Brief- Tell a story in a few words.
Solution- Here I have created an animated short telling the story, ‘Sometimes we feel oceans apart, but never forgotten, never far apart’
More about project-The film aims to look at the issues of long distance and friendship and not being able to be with those you love, in a humorous positive light.
This project came about after spending a year traveling the world and meeting many great people, who had such a big impact on my life. I directed and created this project in collaboration with the great illustrator Zuluf Yakingun, as a tribute to my friends an colleagues from over seas, who to this day I miss greatly and thankful for the times and memories we spent together. To my friends especially in Shanghai and New York, this is for you, Much Love!
Brief- Create a simple interactive game that could be played all around a museum space, based around the themes of love.
Solution- A new approach to speed dating; where people could approach other players anywhere in the museum and challenge them on the spot, to a game where people would have to use the power of the eyes to seduce and win the heart of future lovers.
More about project- I was approached with a challenge to create a simple activity/game that was not confined to a specific space. The importance of the brief was that what ever I created would allow people to have fun whiles still being able to explore and address the theme of love.
Having researched on the subject of eyes and their hidden power of attraction, I developed and combined the staring game and speed dating in a way that challenged there usual conventions to be used in a fun way.
-Players will be given 5 hearts
-You can go up to anyone wearing a tag and challenge him or her to a game and ‘win his or her heart’.
-First person to blink or look away loses.
-The loser has to give away one of their hearts to the winner (and if attracted right down their number)
-Once you lose all your hearts you are out of the game.
The project aimed to explore the subject of speed dating and attraction in a different way and help build confidence in people. By creating a game that enabled you to approach other players in a relaxed way, the idea was that people who were perhaps usually shy would be given a platform to approach people without fear. Also instead of the usual talking to charm someone, it puts the science of these theories of eyes and attraction to the test, creating a more intimate experience.
Solution- Here I presented my dissertation research through a designed publication book.
In more depth- ‘How to seduce people through captivating interaction design to change the way people think and act’
Interaction and experiential design has really fascinated me for a long time now, in its capabilities to really engage audiences and make them actively get involved with the work. This has developed my interest in wanting to create my own interactive art pieces, which have the power to captivate.
This then led me to want to explore the constituent parts of good interactive design and what drives people to interact primarily. Furthermore, I wanted to explore the future of interaction and how it can be used to help people. What potential power could interactive art have? It seems
different from e.g. graphic design, where the communication (in the form of printed graphics) is very specific - where the user does not necessarily have to engage - and in doing so could miss the message. It seems that interaction on the other hand, could really be used to help influence behaviour and make a difference to our lives as it involves some form of active participation. I want to ultimately research and understand what is needed to create a truly captivating interactive project so that I can then myself create such pieces and tailor it to influence and help people.
If you would like to read my dissertation please email me for a PDF copy.
Brief- Create a disobedient object.
Solution- Focusing on a theme of police brutality in America, designed a cup that responds to touch and reveals a message to encourage changing.
More about project- This was a conceptual project that is aims to change behaviours. Focusing on objects police interact with everyday, I came up with the idea of an object that makes it look as if you have ‘blood on your hand’ and reveal a light toned message to remind police, we are all human and to say no to violence.
Brief- Competition brief to brand yourself.
Solution- Here I decided to create an interactive design campaign where only once you interact, can you see the full light of my identity and what I do.
More about project- One thing I pride myself on with my design practice, is my ability to get people to physically engage and challenge them to question the world they see around them. I did not want to merely create visual identity, but an identity that also enabled a branded experience that got people to ‘think outside the box’.
People were not only reminded about how they could re-imagine the conventional box, but were also welcomed to afterwards draw and interpret the box however they liked, to physically interact and understand my identity, ‘a designer who playfully interprets the world in fun creative ways to get people engaged’.
Brief- How can Skype be developed to be used in classrooms to engage and educate kids.
Solution- A visual live experience, where pupils could go into a space that would be turned into a 4D projection, and be taught as if they were e.g. under the sea studying sharks.
More about project- This was a 3-hour brief from Skype where I wanted to really question the educational system and how kids were taught in classes. I wanted to create an experience that broke away from the typical sitting down listening, having someone just talk at students and make something that would get kids more excited about learning and going to class.
The idea was to take students on a journey where an explorer would film the space around him, which would then be projection mapped into a classroom, to simulate the feeling as if they had been transported to another place. The students could ask the explorer questions and the explorer could talk about what he was discovering to then educate the pupils about what they were seeing. The experience also aimed to get students to discover things for themselves. Students could point out and look for objects that the explorer may have not realised and in doing so spark their own curiosities to learn.
Brief- Re-imagine the future of cinema and make it so audiences get involved and drawn in.
Solution- Here I have created an interactive cinema experience, where the audiences have to take part and role, in order for the film to play.
More about project- This project explores the subject of expanded cinema and how we can re-imagine the world of cinema in a new way.
Exploring how we sometimes use cinema for escapism, I wanted to create an experience that brought people into a short movie involving the typical train story narrative. The audience would be in control of the train and would have to stop it from getting harmed.
The project used Arduino and simple webcams as sensors to trigger a chain of events and stream the movie live.
Brief- Create a product that goes against its function/property
Solution- Here I have made chopstick weapons, where you fight to decide who gets to eat the best bit of food. I decided to make a film where the audience could have control of the outcome of the film and determine the ending.
More about project- This was a project that explored the subject of Affordance and Anti-Affordance, understanding the conventional properties of the world, and then through analysis create design solutions twisting these properties to make something new.
Based on personal experiences growing up, reflecting on the social notion of the hungry ‘Chinese family’ eating fast to pick up food, I decided to take the idea of ‘chopstick weapons’ and fighting for the best bits of food instead, to challenge how the ‘Chinese family’ conventionally ate, in a humorous way.
I always found eating fast, trying to beat my family members for the best bit of meat was just like a fight in itself. The chop stick weapon allows people to forget all those polite table etiquettes and fight it out instead!
Brief- Create a book showcasing examples of desire lines in the world
Solution- Desire lines translated into info-graphics
More about project- In this project I had to seek out hidden desire lines in the world. A desire line (in the sense of this brief) was to examine the world and see how people interacted with it to highlight possible problems with the way things have been designed in the world, to then be able to find solutions to fix these issues.
Brief- Make a documentary on a tribe
Solution- Exploring the daily rituals of the people at the Diesel gym, I began to explore how Muay thai boxing is not just an individualistic sport, but its own tribal family.
Brief- Create an unmissable and engaging piece of typography that grabs the publics attention in some shape or form.
Solution- Here I have simply created Chinese characters and presented them where people would notice them and at the same time make them respond and get involved.
More about project- Using the Chinese New Year as a platform, I created A0 sized characters saying happy new year and brought it down to the celebrations in London and directed a team of people to simply hold up the characters in places that would catch peoples attentions.
The type was then passed onto the general public to play and showcase my unmissable characters whiles embracing the festive spirit of the event.
Brief- Tell a story in 6 images
Solution- Here I have used light, shadows and camera angles to manipulate a paper crafted image to tell a story, converting still pictures into moving image.
More about Project- Instead of just making 6 images, I wanted to question our understandings of still images and create something different. Creating a single still illustrated paper crafted set and then through the use of lights, shadows and camera angles/movements, I told the story of little red riding hood in an eye-catching way that enhanced the conventional still image experience.
Showreel of projects I have created and worked on showcasing my skills in film and animation. Please get in touch for more information about my film and animation portfolio.