Showreel of projects I have created and worked on showcasing my skills in film and animation. Please get in touch for more information about my film and animation portfolio.
Brief- How do you make the Living Planet Report Relevant to the always-on generation, and get them to change their behaviours about the issues of our planet.
Solution- A big campaign strategy and design, where I translated the report to simple graphics and created activities targeting people when they were bored to then let them discover ‘facts they want to know, at a tap of their phone’
More about project- This was my entry for the 2015 D&AD WWF brief.
This was an interactive campaign that tempts and plays with the audience’s curiosity and as a positive by-product, makes a positive difference to the world. When we are proactive in learning, we really remember and are influenced, as opposed to when we are just told information that we may ignore or forget. The Dare You Discover campaign was to be placed where people are waiting and bored. They would tap NFC or scan the QR code to be instantly sent fun facts to entertain and painlessly educate them.
My research focused on the interaction between the always-on generation and public spaces. To engage the bored about the living planet report. I looked into NFC technology for it’s practicality, because you do not need to have internet to establish a connection that could easily send information, videos and games, that then enabled people to ‘discover’ the fun facts for themselves. I added the QR code to give more options for the modes of connecting through phones as an online way to connect.
In human behaviour, often we like to do things that require littleor no effort; tapping on icons and being provided entertainment while we wait, we are put in a win, win situation, where we receive immediate rewards from doing virtually nothing.
To further reach out to the always on generation, an app version of the website could be created, so that people could always have access to random facts, games and videos to amuse them whiles they are bored.
The app can be sent updates regularly, keeping people engaged and constantly in the feed of new information to show the progresses we are making to our world.
By showing through this interactive campaign the progress made, it will help motivate people to act, as they will be able to see in real time a change in behaviour. They will witness positive action in their world.
The problem with the Living Planet Report was that it was word heavy, and took a lot of time to communicate messages that could be simply told through a single graphic. To tackle this problem I translated the information in a way that made it appealing to anyone. Showing people interesting facts that would make them curious about the world. This would then lead to them wanting to change behaviour, through educating them about our world and getting them excited about what the world has to offer.
The always-on generation are so interconnected with loads of information, and spend little time focusing on anything they see.
The best way to communicate to them is through short appealing burst of information that communicates everything in one go. They don’t need to spend time they may not want to give to find out and act on the facts.
Brief- Tell a story in a few words.
Solution- Here I have created an animated short telling the story, ‘Sometimes we feel oceans apart, but never forgotten, never far apart’
More about project-The film aims to look at the issues of long distance and friendship and not being able to be with those you love, in a humorous positive light.
This project came about after spending a year traveling the world and meeting many great people, who had such a big impact on my life. I directed and created this project in collaboration with the great illustrator Zuluf Yakingun, as a tribute to my friends an colleagues from over seas, who to this day I miss greatly and thankful for the times and memories we spent together. To my friends especially in Shanghai and New York, this is for you, Much Love!
Brief- Create a product that goes against its function/property
Solution- Here I have made chopstick weapons, where you fight to decide who gets to eat the best bit of food. I decided to make a film where the audience could have control of the outcome of the film and determine the ending.
More about project- This was a project that explored the subject of Affordance and Anti-Affordance, understanding the conventional properties of the world, and then through analysis create design solutions twisting these properties to make something new.
Based on personal experiences growing up, reflecting on the social notion of the hungry ‘Chinese family’ eating fast to pick up food, I decided to take the idea of ‘chopstick weapons’ and fighting for the best bits of food instead, to challenge how the ‘Chinese family’ conventionally ate, in a humorous way.
I always found eating fast, trying to beat my family members for the best bit of meat was just like a fight in itself. The chop stick weapon allows people to forget all those polite table etiquettes and fight it out instead!
Brief- Make a documentary on a tribe
Solution- Exploring the daily rituals of the people at the Diesel gym, I began to explore how Muay thai boxing is not just an individualistic sport, but its own tribal family.
Brief- Tell a story in 6 images
Solution- Here I have used light, shadows and camera angles to manipulate a paper crafted image to tell a story, converting still pictures into moving image.
More about Project- Instead of just making 6 images, I wanted to question our understandings of still images and create something different. Creating a single still illustrated paper crafted set and then through the use of lights, shadows and camera angles/movements, I told the story of little red riding hood in an eye-catching way that enhanced the conventional still image experience.
Experimenting with stop motion and typography to tell short stories.
Short hand paper crafted animation loop that captures the zen philosophy of repetition.