K9 shelter approached us with a simple task: help raise awareness of their dogs and find them a new home. To do this we created the worlds first ever dog shelter talent agency. We gave the dogs a makeover and created profiles for them to be auditioned for various projects throughout Dubai.
The result? Our dogs were used in AD campaigns, the media helped promote our initiative, which most importantly led to all the featured dogs finding new homes.
(D&AD NEW BLOOD PENCIL WINNER)
Desperados set the challenge: to invent an interactive activation that brings wild experimentation to music, inciting positive change.
Focusing on a local problem: daily power cuts in Lebanon. I came up with a campaign idea that uses peoples natural desire to party as a solution to the issue, in turn, inciting a positive change.
People know about Cadillac, the brand, but not of its range of cars. To tackle this problem, we designed typographic identities for each of the cars, where each model was animated in a dynamic style to spark interest and curiosity.
For the first time, instead of cars, people were presented with something they wouldn't expect, typography that grabs your attention. The designs were used in print communications and short films posted on social media.
Child-related vehicle fatalities are a major concern in the U.A.E, where simply wearing a seat belt could save a life. We asked ourselves: how can we make buckling up a habit for kids?
Introducing 'Safe Together', seat belt characters that are safer, together. An idea that uses the insight of two things that go better together, a simple mechanism to help educate children to link the action of buckling up, so their seat belt friends can be "Safe Together".
D&AD and Amnesty International came together and set the challenge: how can we connect with the 'always on' generation to make a positive change?
Introducing 'Miles for Home', an idea that enables Millennials to help migrant workers in Dubai fly home. Focusing on the insight of migrant workers who are unable to afford a plane ticket home, I created a campaign to solve this problem.
How do you tempt people to climb 3 floors to discover a hidden exhibition space?
By firing smoke cannons at passers-by below to get their attention, enticing people to get in touch with their inner child, have fun, climb up, and play!
Commissioned by the Science Museum for their 'Lates' event, I was asked to create a fun, interactive installation that explored the themes of sexuality.
Gay, straight, or lesbian, it doesn’t matter, it’s all beautiful. A playful installation that disguises people, allowing them to freely express their desires, get people talking, and most importantly-challenging the attitudes about how we as society perceive sexuality.
(EXHIBITED VALENTINES DAY 14-02-2015)
Skype wanted to find a way for its technology to be used in classrooms to engage and educate kids.
Presenting, 'Classroom of Discovery'. Transporting the classroom through a portal to reveal a whole new world. Using a live feed and 4D projection, we partnered with an explorer who streamed his journey straight to the classroom. Kids were then completely immersed in different environments, where they could engage with the explorer and ask questions to learn about the world outside of their school.
I was asked to create “in your face” typography to grab peoples attention.
Introducing, 'The Heart of Chinese New Year'. Oversized Chinese characters that stole the show during the festive celebrations (2013).
The characters immersed themselves with the events of the day, creating curiosity and engagement from the British public, who then interacted with the typography, creating a piece that not only grabbed peoples attention, but also became a part of the celebrations.
Saudi's didn't know about Isuzu D-MAX's amazing fuel efficiency, where it has the ability to go days without having to refuel.
To highlight this we created "The Car That Never Stops", an endless animated loop posted on Isuzu's social media platforms.
A showreel of the films and animations that I have directed or created.