My journey—from a near-death experience in the hospital to reclaiming my health through Muay Thai. Documented and shared on Instagram and TikTok.

Contribution to the project:
Ideation, Art Direction, Design, Animation, Copy.

Why?
To be able to one day communicate with people in the deaf community, so they can feel seen, included and heard.

Also wouldn’t it be fun to communicate in a badass “secret ninja language” without words 👀

Follow me as I attempt to teach myself BSL, by learning a new word a day, slowly increasing my vocabulary, and sharing my knowledge with you!

Much Love

I’ve written my first Children s Book!

Take a sneak peek into the world of my story, and have a glimpse of what i’m doing behind the scenes to ensure my book gets signed and published.

“The Secret Behind Dreams”, Coming soon!

A showcase of content I ideated, art directed, and produced for Cadillac MENA’s social channels—spanning multi-year campaigns designed to reposition the brand for a younger, digital-first audience.

From real-time, on-the-ground shoots and influencer collaborations, to localising global assets and crafting original formats, I helped unlock Cadillac’s social potential—making it more culturally relevant, visually distinctive, and scroll-stopping for a new generation of drivers.

Explore the creative strategy behind each project here: hirohong.com/#/Cadillac